Creative Destruction

Creative Destruction – words most often associated with today’s world of newly intensified innovation. A term first coined by economist Joseph Schumpeter in the 1940s, it’s only in much more recent years that business leaders have come to understand its wisdom.

Nowhere is this understanding more clear than in the recent appointment of Robert Nardelli to the helm of Chrysler. Amid a great deal of criticism over his tenure at Home Depot, Nardelli appears to be a perfect choice for Chrysler.

Most experts agree that Chrysler will need to excel on many fronts: a razor-sharp discipline, a take-no-prisoner’s attitude toward cost cutting and a genuine willingness to destroy before recreating will be at the forefront. While many people have accused Nardelli of destroying the culture at Home Depot – much as they’ve accused James McNerney of destroying the innovation culture at 3M – I would argue that perhaps neither destroyed too much of anything in their first forays outside of GE. In fact, they may not have destroyed enough, or done their destroying creatively enough, and they were replaced before they could meet their boards’ high expectations. Then again, neither of them had a predecessor like Jack Welch, who’s own predecessor left him behind instructions to “blow it up.”